[London, Apple HQ | June 20, 2025]
Today’s entry begins with a glass door, a visitor badge, and one of those crisp metal logos that makes you straighten your spine: Apple Headquarters – London.
We were invited to join the Claris Partner Day.
And yes, we walked in with FileMaker.
No, we weren’t lost.
They choosed my speech about complexity.
So I brought a curatorial archive, a system built layout by layout, where codes like “0345” run the place, and a team that proudly prefers binders over buttons. In short: something real.
The Boetti Archive Case
A living system, full of nuance and contradiction.
Nothing scalable. Everything essential.
But even if it works fine and bug-free, they need to automate their daily job, at least digitalizing some image.
I could choose to do the minimum. Just a quick “upload image”, just a manual system to connect exibithions to the pieces that are in the photo, right?
Instead, I used the Decision Compass. What is my Decision Compass? A tool I made for myself when instinct wasn’t enough anymore.
It didn’t say “yes, broke everything”.
It said: “Yes, but proceed carefully.
Respect what already works. Build only what adds real value.
Don’t break people to fix processes.”
The feeling?
Like sailing a handmade boat into an Apple showroom.
Slightly awkward. Completely honest.
Because what I brought wasn’t flashy—it was true.
And right now, Claris needs more stories that work in real life, not just on keynote slides or that talk about AI without a purpose and respect for users.
We’ll show the full system live in Naples.
Real data. Real questions. Real direction.
P.S. Oh, and yes, I was so nervous I could barely breathe, and speaking felt like pushing air uphill.
But I survived. And the audience smart, sharp, and FileMaker skilled gave me their attention, curiosity, and real feedback.
It was my first time speaking outside the safety net of FileMaker Week,
outside the warm chaos of FMGuru.
So… what do you think? Am I ready to talk about navigating complexity navigating the real world? 😅
