Yes, we use AI.
We use it for images.
We use it for words.
We use it to explore ideas, test directions, challenge ourselves and turn concepts into something you can actually see.
And we’re not afraid to say it.
Because for us, the interesting question has never been whether something was made with AI. The interesting question is: Was there an idea worth making?
Most of what you see at FileMaker Week starts somewhere else.
On paper.
In notebooks.
On whiteboards.
In conversations that go on far too long.
In sketches that nobody outside the team will ever see.
We decide what we want to say before asking a machine to help us say it. Then AI becomes part of the process.
An image may take dozens of attempts. We change a detail, reject a direction, rewrite an instruction, go back to the original idea, remove what doesn’t belong and start again. Layer after layer, until what we see is close to what we had in mind.
Sometimes AI saves time. Sometimes it absolutely doesn’t.
That’s not why we use it.
We use it because it gives a small team access to an extraordinary creative space. It lets us experiment with ideas that would once have remained sketches, references or conversations. But access to powerful tools comes with responsibility.
We believe in transparency about how we work.
We believe authorship still matters.
We believe sources, people and creative work deserve respect.
We believe AI should amplify human intention, not disguise its absence.
And we believe pretending AI isn’t becoming part of creative work would be far less interesting than learning how to use it well.
So yes. Long live AI.
With curiosity.
With judgement.
With ethics.
With respect.
And always with a human being deciding what deserves to exist.