I realized something while we were working on this year’s FileMaker Week website.
We were spending an incredible amount of time creating things with a technology that is supposed to save us time.
And I found that strangely reassuring. Because yes, we use AI. A lot.
If you’ve seen the dinosaurs wandering around Milan, the strange scenes we’ve been creating, some of the graphics, some of the words, you’ve already seen AI at work. We never really tried to hide it. But at some point I started wondering whether not hiding it was enough.
AI has become so normal in creative work that we’re developing some rather strange habits around it. We use it constantly, but we’re still slightly uncomfortable admitting it. Or we put a tiny disclaimer somewhere, as if the presence of AI somehow made the result less legitimate.
I don’t think that’s a particularly useful conversation. Especially not for us.
We’re organizing a FileMaker conference about Surviving the Future. We’re putting AI, agentic coding and the changing role of builders right in the middle of the discussion. Pretending that our own way of working hasn’t changed would be ridiculous.
So we decided to do something very simple. We made it explicit. Not with a footnote. Not with an apologetic little “AI may have been used in the creation of this content.”
We gave it a page and we called it AIACT — AI Transparency Statement for FileMaker Week.
It explains how we think about AI, why we use it and, more importantly, what we believe still matters when the tools become extraordinarily powerful. I’m not going to summarize it here.
Otherwise there wouldn’t have been much point in spending all that time making the page, but there is one thing I can tell you.
AIACT isn’t there because we’re worried that you’ll discover we use AI. It’s there because we’re not.
